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Brand book design for ByeCarol 23AW
“byeCarol, an Avant-garde Fashion Body Accessory Brand; Where Rebellious and Romantic Spirits Coexist, Boldly Embracing the True Self; while Tracing Back to Eastern Cultures and Traditions, Clashing with Futurism and Creativity. byeCaroL is committed to innovation and subversion, reshaping and combining experimental art with fashionable wearable accessories, creating avant-garde pieces to express individuality and independent ideals.
Founded in New York, byeCaroL was established by Caroline and Lea in 2023. The founder and main designer, Caroline Kejia Zheng, is majored in Fashion Design at Parsons School of Design. "byeCaroL" is named after the founder, "Carol," with "bye" as a prefix, symbolizing a farewell to tradition and an embrace of an independently innovative future.
byeCaroL stands out as a creative independent designer brand focusing on innovation, infused with a rebellious romantic flair, and adhering to a free pioneering philosophy. Respecting tradition and reshaping the future as its core design language, the brand reinvigorates women’s empowerment and a free-spirited nature through fashion body accessories by integrating Eastern traditional ethnic crafts with cutting-edge design technology.
“Rebel in love, seeking and embracing the the true self.”——this will forever be the voice and belief belonging to byeCaroL.”
Client: ByeCarol
https://byecarol.com/
Box Book