/
In modern society, marriage is often celebrated as a symbol of love, commitment, and the beginning of a new chapter in life. Bridal gowns, with their flowing white fabric and intricate designs, embody the idealised notions of purity, happiness, and the fairytale-like promises that accompany weddings. In modern society, marriage is often celebrated as a symbol of love, commitment, and the beginning of a new chapter in life. However, beneath the surface of this romanticised vision lies a complex reality shaped by cultural expectations, social pressures, and gender norms.
byeCarol FW Bridal Couture collection "Killing the Bride" draws inspiration from a powerful image that challenges these conventional beliefs.
Each piece in this collection represents a unique aspect of these struggles, from the restrictions of tradition to the pressures of gender expectations. The garments challenge the traditional symbolism of the bridal gown, reimagining it as a statement of resistance against outdated norms. This collection is not just about fashion; it's a narrative that speaks to the need for societal change, urging a more inclusive and compassionate perspective on gender and relationships.
Ultimately, "Killing the Bride" is a call to action. It invites us to question the values and beliefs surrounding marriage, to recognize the silent suffering that often goes unnoticed, and to work towards a future where women can define their paths without the burden of societal pressure. This collection seeks to inspire conversations that lead to a more open and understanding world, where love and commitment are truly celebrated, and where the constraints of tradition no longer dictate the choices we make.
Book List
-
Flipping Booklet: “Brides in Flames”
Polaroid Album：”The Vows, The Eulogy”
Linesheet：“The Invitation”
Lookbook：”Wedding or Funeral”
Editorial: “Who killed her"
Client: ByeCarol
https://byecarol.com/