Select Design works:
Editorial, Social, Campaign Layout design/Creative Direction.
Company:Tiffany & Co.
Position: Specialist, Digital Designer, Global Creative
电影英雄 FILM HERO Campaign
Poster/Type Design
Client: ELLEMEN CHINA
Bridal Couture Collection
In modern society, marriage is often celebrated as a symbol of love, commitment, and the beginning of a new chapter in life.
Client: ByeCarol
https://byecarol.com/
2024AW
The "self-combing sisters" refers to a group of women who voluntarily chose to remain unmarried for life, emerging in the Canton region in China from the mid-19th century to the 1940s, spanning nearly a hundred years.
Client: Iris Qixin Huang
Parsons Thesis
Professor: Casper Lam
10.8 x 11 / 300 pages
Governors Island is a 172-acre island in New York Harbor, within the New York City borough of Manhattan. It has a long historical and military background.
Parsons - Core 3 Topics
Professor: Inva Cota
“Rebel in love, seeking and embracing the the true self.”——this will forever be the voice and belief belonging to byeCaroL.”
Client: ByeCarol
https://byecarol.com/
“In Chinese, there is a phrase that says, "foist one's opinions in disguise." Historically, this phrase carried a negative connotation, implying the imposition of subjective views onto an objective description for personal gain.”
Client: Xuanzhi Zhang
10.8 x 11 / 21 pages
The guide present a brief history of my chosen design tool, as well as ways in which this tool has been misused, appropriated, or has acquired new meaning beyond its intended function.
Parsons - Bad Design
Professor: Luiza Dale, Tuan Quoc Pham
8.5 x 11 / 16 pages
The image archive I choose was from reviews of online merchants selling film developing services. I found it interesting to see how many people would upload their memories and the film they had shot to the comments section.
Parsons - Book and Project
Professor: Hyung Cho
6 x 10.5 / 140 pages
Farrynheight is an independent brand company. My work is to ideate and create original graphic assets for Farrynheight and their clients social channels across reels. stories and teed.
Client: Farrynheight, CONFESSIONS OF A REBEL, KING ST.VODKA and QUINN
https://farrynheight.com/